Marketing to find new clients is key to any PEO's success, but with the marketing landscape constantly changing, it is difficult to know where to invest your marketing budget. What works one day might not work the next, and there always seems to be some new website or social media platform clamoring for your marketing dollars. In the middle of all the clutter and noise, one thing, inbound marketing, stands out as a proven strategy for attracting more clients.
“We tried marketing once and it didn’t work so I don’t think it works for us.”
The death knell words to any marketer.
We know many a business that has tried some kind of “marketing strategy” (and we use that term very loosely!) that resulted in a big, fat zero in returns. The problem is, many businesses think that since one campaign didn’t work, then marketing just isn’t for them.
It's hard to stand out in a crowd, especially in the rapidly growing PEO industry. Whether your company is local or national, marketing your knowledge and services is essential to growing your business.
Inbound marketing. It’s a buzzword that seems to encompass a great deal. Is it just the next fad in marketing, soon to fade out and be replaced by something newer? Or could it possibly be the very process that can set your PEO above the rest, putting you in front of the right potential clients at exactly the right time with the right information?
According to some statistics, on average, we spend almost 2.5 hours a day on social media. Take out the 8 hours we should be sleeping, and that means that close to 15% of each and every day is spent on some form of social media. An infographic released last year by marketing company MediaKix shows that, over the span of a lifetime, that amounts to spending 5 years and 4 months on social media!
No doubt about it, marketing has made a seismic shift over the last 20 years or so. Gone are the days of effective cold-calling, email blasts you could count on, and print advertising that could be counted on to return a respectable number of leads.