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3 Steps PEOs Can Take to Streamline Inbound Marketing

Posted by Melanie Bowman on Jun 13, 2018 2:29:19 PM
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Having the right perspective and focus is half the battle when it comes to generating valuable leads and converting them to clients. While there are many voices promising PEOs leads and sales by using patterned tactics, will these really bring lasting success? Let's explore this more by discussing 3 steps PEOs can take to streamline inbound marketing.

Build the Foundation

Before implementing specific inbound marketing tactics, PEOs should first build a solid foundation; this means they need to have the right online tools, and be ready to accommodate the leads that come from their inbound marketing efforts. This may include:

    • CRM software

    • Email marketing list tools

    • Payment processors and invoice systems

    • Automated voice assistant

    • Social media accounts (w/inbound marketing software)

    • Studio to make videos

    • Tablets for remote access

    • Blog on website

Basically, PEOs want to prepare for coming leads by implementing and optimizing every tool needed to convert them once they come. Sales teams should ask themselves: "If I were a company seeking HR help, would this PEO seem to be an attractive and competent option?" Getting a yes answer means leads will be impressed with the foundation they've been funneled into.

Building the foundation takes care and time; well-thought out content placed on social media platforms, websites, videos, emails, voice messages, texts, and chat, are all going to either portray competence or incompetence. While not every lead will be attracted to the brand, what PEOs don't want is to lose leads because they have a lack of confidence in the PEO's perceived ability.

Clarify the Strategy and Focus

Training and coaching sales teams to have a unified strategy and focus will bring continuity to the service providing. Part of this strategy should be to slow down and take the time necessary to nurture each lead. Leads will be impressed when representatives for PEOs aren't in a rush, and are willing and ready to take the time needed to help them.

Outstanding PEO services can easily be overlooked by leads when the actual human they connect with is rushed or distracted. Everyday, sales team managers need to reinforce the importance of the precious leads that come through. Like a fisherman waiting hours for a fish, sales teams need to wait on leads and be ready when they bite -- never knowing how big the fish might be.

Sometimes, leads might be scarce, yet this shouldn't make sales teams desperate or hopeless; rather, teams should always be confident in their PEOs overall inbound marketing strategy, and treat every lead as if they were the most important – even when leads are coming in abundance.

Adding Continuous Value

With a solid foundation and the right focus when dealing with each precious lead, PEOs can now focus on adding continuous value to their inbound marketing efforts. Building on a solid foundation is when PEOs will start to gain traction and achieve streamlined inbound marketing success.

Take social media for example, over time more connections are made, more posts are shared, and more attention is paid by search engines; these efforts work like compound interest, they exponentially grow with the right effort. For instance, just one viral post can put a PEO on the map and set them up as a thought leader in that realm.

Every inbound marketing tool should be continuously improved upon and added to with regularity. Adding continuous value to the brand while maintaining continuity with service and brand values, will streamline inbound marketing with exponential results.

Conclusion

In essence, this article is talking about working smarter and not harder; by having the right overall perspective and strategy, PEOs can then effectively use their inbound marketing tools to their advantage. While technology expands lead generation possibilities, it's still human ingenuity that brings them to fruition.

Stone Creek Consulting understands how valuable human ingenuity is for streamlining inbound marketing; we also understand how to make inbound marketing tools work for PEOs. We're a HubSpot Partner Agency with the experience and expertise to effectively help PEOs generate leads and make sales. If interested in learning more please contact us today.


Seem overwhelming? Well, it can certainly feel that way. But that's where we come in. We do this all the time . . . with results for PEOs just like you!
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Tags: PEO

Top 5 Reasons Inbound Marketing is Ideal for PEOs

Posted by Melanie Bowman on May 2, 2018 3:31:12 PM
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PEOs needs cost-effective methods to attract clients. Inbound marketing offers some distinct advantages over traditional advertising and marketing. With inbound marketing, you use a targeted approach and provide prospective clients with relevant information. This makes them want to find out more about your services as opposed to the traditional approach of blasting ads or emails. Here are 5 reasons that PEOs should use inbound marketing to grow their businesses.

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Tags: PEO

Why PEOs Should Be Focused on Marketing

Posted by Melanie Bowman on Apr 26, 2018 7:00:00 AM
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PEOs, just like any other business or organization, need to be focused on marketing. The marketing landscape has shifted so dramatically over the last five years that any business  that is not focused on marketing, specifically digital marketing, runs the risk of becoming obsolete in the coming years as more and more time, energy, and emphasis is put on marketing by their competitors. It is not enough to have a static budget and strategy for marketing. If you want to stand out and excel, an emphasis needs to be placed on current marketing practices or else your organization will fall to the wayside as your competitors move forward.

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If Your PEO Needs New Clients . . . This Is Your Best Bet!

Posted by Melanie Bowman on Apr 18, 2018 3:50:48 PM
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Content marketing.

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Inbound Marketing and How it Benefits PEOs

Posted by Melanie Bowman on Apr 10, 2018 1:59:55 PM
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Marketing to find new clients is key to any PEO's success, but with the marketing landscape constantly changing, it is difficult to know where to invest your marketing budget. What works one day might not work the next, and there always seems to be some new website or social media platform clamoring for your marketing dollars.  In the middle of all the clutter and noise, one thing, inbound marketing, stands out as a proven strategy for attracting more clients.

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When Marketing Doesn't Work

Posted by Melanie Bowman on Mar 22, 2018 3:29:18 PM
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“We tried marketing once and it didn’t work so I don’t think it works for us.”

The death knell words to any marketer.

We know many a business that has tried some kind of “marketing strategy” (and we use that term very loosely!) that resulted in a big, fat zero in returns. The problem is, many businesses think that since one campaign didn’t work, then marketing just isn’t for them.

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Top 5 Ways to Digitally Market Your PEO

Posted by Melanie Bowman on Mar 9, 2018 7:00:00 AM
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It's hard to stand out in a crowd, especially in the rapidly growing PEO industry. Whether your company is local or national, marketing your knowledge and services is essential to growing your business.

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The Inbound Marketing Methodology for the Smart PEO

Posted by Melanie Bowman on Mar 8, 2018 7:00:00 AM
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Tags: PEO

8 Social Media Tips All PEOs Should Be Using

Posted by Melanie Bowman on Mar 7, 2018 3:08:36 PM
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According to some statistics, on average, we spend almost 2.5 hours a day on social media. Take out the 8 hours we should be sleeping, and that means that close to 15% of each and every day is spent on some form of social media. An infographic released last year by marketing company MediaKix shows that, over the span of a lifetime, that amounts to spending 5 years and 4 months on social media!

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5 Must-Do Steps to Successfully Market Your PEO

Posted by Preston Bowman on Feb 26, 2018 7:35:16 PM
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No doubt about it, marketing has made a seismic shift over the last 20 years or so. Gone are the days of effective cold-calling, email blasts you could count on, and print advertising that could be counted on to return a respectable number of leads.

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